This category includes products (such as cosmetics, soaps, and shaving supplies) that were targeted for personal hygiene and enhancing one's attractiveness.
Advertisements for radios, radio parts, and radio programs are included in this category. Also included are a small number of miscellaneous electronic products, such as hearing aids, telephones, etc. originally included in the Radio category Pre-1955 Competitive Ads File.
Advertisements featuring television sets, as well as a few other miscellaneous electronics, are included in this category. An interesting feature of many of these ads is their promotion of individual television programs.
This category deals with the many modes of mass transportation available during the first half of the twentieth century - airlines, rental cars, buses, trains and ships.
World War II advertisements are ads sponsored by the U.S. Government or ads paid for by businesses in support of Government-sponsored campaigns, such as V-mail, or bond drives. Ads from the World War II era may also be found in the other four categories; however, those advertisements are primarily targeted towards promoting a company's product rather than the war effort as reflected in this category.