Where to find cigarette ads?

With one exception, we did not receive permission to reproduce historic cigarette ads in the MMA database. But you can easily find these ads in old newspapers and magazines, which are usually available in most college and university libraries. To get you started finding them, we have prepared a bibliography of cigarette ads with health-related themes. The citations are taken from handwritten notes the J. Walter Thompson Company staff wrote on the ads; we have not verified that the ads are actually in these issues. Also, in most cases we could not find a page number. But if you scan the issue, you will probably be able to find this and other cigarette ads as well. The brand of the cigarette is given after the headline.

1910s
"Some plain truths about buying cigarettes." Fatima. Saturday Evening Post, July 3, 1915.

1920s
"Is Tobacco a Food?" Sweet Caporal. American Magazine, June, 1926, p. 119.
"Perhaps the cigarette you smoke is too strong!" Johnnie Walker. Vanity Fair, April 3, 1928.
"Prominent writer favors de-nicotinized cigarettes." O-Nic-O. New York Times, Jan. 19, 1928.

1930s
"A fact! Science advances new data that may completely change your ideas of cigarettes." Camel. Collier's, July 7, 1934.
"'Camels don't get your wind,' famous baseball players say." Camel. Time, Oct. 14, 1935.
"It takes healthy nerves to be America's greatest stunt girl." Camel. American Magazine, Dec. 1, 1933.
"The old doctor handed over to his doctor son a family tradition..." Fatima. New Yorker, Jan. 5, 1930.
"This book answers your questions about cigarette smoking!" Cigarette Research Institute. Literary Digest, Aug. 4, 1934, p. 29.
"You can thank a few cranks for Listerine cigarettes." Listerine Cigarettes. New Yorker, April 23, 1932.
"Kools never miss!" Kool, Time, Nov. 16, 1936, p. 119.
"Now she'll never worry about smoking too much." Kentucky Winners. New York Times, Sept. 26, 1934.
"Nerves were out of tune." Camel. New York Times, April 4, 1934.
"Tell him to switch to Kools." Kool. Saturday Evening Post, Oct. 23, 1937
"Are you a ring twiddler?" Camel. Life, June 9, 1934.
"Of course women prefer them - they're fresh." Camel. Saturday Evening Post, Oct. 17, 1931.
"You like them fresh - so do I." Camel. Saturday Evening Post, Feb. 6, 1932.

1940s
"The importance of the filter zone." Fleetwood. Collier's, Jan. 8, 1944, p. 45.
"5 times when to switch to Spuds." Spud. Look, Oct. 5, 1943.
"Be on guard against smoker's hack." Kool. Collier's, Aug. 30, 1941, p. 49.
"Been babying a case of smoker's hack?" Kool. Collier's, Feb. 14, 1942, p. 47.
"Got a cold?" Kool. New York Times, Feb. 11, 1940.
"There is a cigarette that's safer for you." Sano Cigarettes. New York Times, Oct. 15, 1946.
"Nose or throat congested?" Spud. Saturday Evening Post, Jan. 17, 1942, p. 65.
"Why be irritated?" Old Gold. Life, June 11, 1945, p. 73.
"The last time you had a cold..." Kool. Look, Aug. 24, 1943, p. 6.

1950s
"The American Medical Association voluntarily conducted in their own laboratory..." Kent. New York Times, Mar. 23, 1954.
"Rosalind Russell says, 'L&M filters are just what the doctor ordered." L & M. New York Times, Nov. 2, 1953.
"Let's smoke out this nicotine problem." Sano. New York Times, Dec. 28, 1953.
"Filtered cigarette smoke is better for your health." Viceroy. Time, Aug. 20, 1951, p. 59.
"Filtered cigarette smoke is better for your health." Viceroy. New York Times, Aug. 8, 1950.
"Now... scientific evidence on effects of smoking!" Chesterfield. Family Circle, April 1953, p. 13.
"Nose, throat, and accessory organs not adversely affected by smoking Chesterfields." Chesterfield. Life, Dec. 2, 1952.
"The best cigarette news in over 40 years... The filter tip." DuMaurier. New York Times, Sept. 11, 1951.
"Less nicotine without going sissy." Lords. New York Times, July 15, 1951.
"A report to doctors - published in leading medical journals." Viceroy. Time, Dec. 7, 1953.
"New king-sized Viceroy gives you double-barrelled health protection." Viceroy. Time, Nov. 9, 1951.
"Scientific tests prove Lucky Strike milder than any other principal brand." Lucky Strike, Saturday Evening Post, June 24, 1950.

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